Benefit Cosmetics now offers in-store brow lamination


Let’s get straight to the point: if you’re looking for a non-invasive way to achieve fuller-looking brows, Benefit cosmetics got you covered. From June 26th, the brand will be launching its very own brow lamination Oasis available to everyone at the Benefit Boutique near you.

No needles, no long-term commitments, and most importantly, no pressure. This treatment gives the illusion of fuller brows while enhancing the shape of your natural arch. Amber Harrison, an eyebrow expert and owner of Brow Envy Ohio, previously shared it Curls This brow lamination “takes your unruly or thinning brow hair and smoothes it out while simultaneously lifting the hair in a more vertical direction.”

Think of it as simply done eyebrows. Transform your brows with no downtime and rid them of those stubborn, stray, out of place hairs — emphasis on no long-term commitment. In just six weeks, you’ll be ready for your next touch-up.

If you’re a Macy’s-for-all type (we get it), lamination services will also be available at Benefit’s BrowBar locations at select Macy’s stores beginning June 28, and at select Ulta Beauty locations beginning July. What exactly will go under at your brow lamination appointment with Benefit? And of course the million dollar question: How much does it cost?

The $79 Brow Lamination includes brow waxing and shaping, a discussion of the exact shape you hope to achieve from this treatment, and a hands-on consultation before and after the lamination itself. To your newly refined laminated brows complete, Benefit Cosmetics also offers the option to add a brow tinting service of your choice. If you decide to package both the brow lamination and tint together, it costs $96 total, giving you a 15 percent savings.

Now that we’ve covered all the basics, please note that the best way to prepare the skin for your Benefit brow lamination appointment is to have clean, dry, and bare brows. First, the brow hairs are brushed up toward the forehead to give you an accurate idea of ​​what the final product will look like. Once you are ready to enhance the texture of your brows, your beauty brow expert will relax, reposition and condition the brows. In less than an hour, voila! Welcome to soft, raised eyebrows.

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