Do CEOs want to become ‘influencers’?

In recent years we have been witnessing a notable increase in the number of business leaders active in social networks, which is not a fad, but rather a necessary evolution of the communication strategy of organizations. To put ourselves in context, social networks, since their emergence, have given more power to people (amplifying their voice) and have been a catalyst for the increase in demands for greater transparency and involvement in social issues that society as a whole expects by companies. This fact has been causing a transformation of organizations towards more horizontal and transparent models, at the same time that it leads them to develop and communicate their corporate purpose and … See More

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