Facebook and Instagram announce new features to attract inluencers

ABC Technology / EP

Madrid

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Facebook announced on Tuesday that his eponymous social network Instagram They will include more tools to increase the profits of content creators through commissions. To do this, they can include labels for certain products, as well as broadcast video for a greater number of hours to earn more stars.

Mark Zuckerbeg, CEO and founder of Facebook, announced new developments aimed at helping creators earn additional financial income this Tuesday at his first ‘Creator Week Event’, a three-day event focused on opportunities for content creators, that is to say, the ‘influencers’. The executive already expressed in April the intention to establish a market to engender a “creative middle class” and help emerging talent on Facebook.

The company has shared the news announced on its Instagram blog, where it explains that in the coming months it will begin to test a new affiliate tool by which creators will be able to receive commissions for products sold through the publications where they appear tagged. Brands may establish their own commission rates applicable to this service.

The company has explained that with ‘Affiliate‘, as the service is called in English, users will see’ commission eligible ‘text at the top of posts where they tag products, so that users know that by buying it they are contributing to the creator taking a commission from the purchase.

For now, this service will be tested with a small group of creators in the United States and with brands such as benefit, Kopari, MAS, Pat McGrath Labs and Sephora, until they expand to others in the future.

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Additionally, Facebook has implemented a new way of receiving income as a creator with the so-called ‘Star Challenges’ in their header social network, in such a way that the creators receive another method to earn the existing stars, which they invest in the form of extra money.

In addition to donations from fans, creators can earn these stars for free broadcasting and creating content for more hours or earning a certain number of stars in a particular time range.

On Instagram, creators will also be able to receive more financial benefits starting this week by reaching certain goals using the badge system when broadcasting live content, such as creating a live broadcast together with another account.

On the other hand, creators already have a tool available globally to add a link to your personal store on your Instagram profile. Thanks to it, content creators will be able to include their store or a new store to sell their own products.

Content creators who already own a product line will be able to sell it directly to their followers by including a link on their personal profile alongside their business profile. Instead, creators in the United States will be able to create a new store and offer exclusive launches through the Instagram ‘app’, linking it with the ‘merchandising’ partners announced by the company: Bravado / UMG, Fanjoy, Represent and Spring, a novelty that will be available at the end of the year for a group of creators

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