The base is the most important cosmetic in makeup because it makes the skin of the face look homogeneous. With this product you get a perfect canvas on which you can then apply other cosmetics that help to achieve a complete and flattering ‘beauty’ look. However, choose correctly Foundation can be a real challenge and it’s easy to go wrong.
The wide universe of types of bases, together with the great variety of tones and undertones, that many cosmetic brands offer make it difficult to choose. With the help of the experts we will explain in what aspects you have to look to get it right with makeup base.
Choose skin tone
One of the common mistakes when choosing a makeup base is usually opting for a darker shade, seeking to cover skin imperfections and show off a more tanned color. The make-up artist Miguel Álvarez, ‘national make up artist’ of Yves Saint Laurent Beauté, explains that «you have to choose a tone the closest thing to our skin. If you want a more tanned skin, I recommend raising the tone with sun powders».
To find out which shade is the most appropriate, it is advisable to try the makeup base «in a place with good light, the closest thing to the day light, and preferably in the jaw», Explains the expert. So, although it is very common to test the fundus on the inside of the wrist or on the back of the hand, the most reliable is to do it on the jaw because the tone of the hands is different from that of the face. Due to the pandemic, many firms offer applications and virtual makeup testers.
Look at the undertone
To get the makeup base right you also have to look at the undertone, a more complicated subject, because it is not seen with the naked eye as the tone. The makeup artist Cristina Lobato explains that «while the tone may vary according to the season of the year or sun exposure, skin undertone never changes. Refers to the skin temperature or warmth. If we don’t choose the right undertone, we will never get the foundation to blend into the skin of the face.
According to the expert “the undertone is divided into three types: cold, warm and neutral. The cold undertone son fine, light and pink skin, which are easily reddening, reactive or sensitive to the sun, for them I recommend makeup bases with a pink undertone. The warm undertone corresponds to the skins with yellow or gold pigmentation. The vast majority of Spanish women fall within this classification. The suitable make-up bases for these skins are yellow undertone. The neutral undertone son more beige skins and that they can present different pigmentations. The appropriate make-up bases for this type of skin are beige undertone ”.
Take skin type into account
It is also essential to take into account the type of skin to get the foundation right. In combination and oily skin it is necessary to choose oil free and non-comedogenic foundations so that they do not add oil or clog pores. Make-up artist Miguel Álvarez bets on «makeup bases with matte finish because they absorb excess oil and last longer without shine. Although I like liquid foundations better because they blend better with the skin, and are more natural, oily skin, without much imperfection, powder makeup».
On the contrary, for dry skin, the fluid and liquid textures, as well as formulas that also provide hydration, to keep skin juicy and hydrated and prevent makeup from marking fine lines or cracking as the hours go by.
Coverage is also important
Another aspect to value when choosing a makeup base is its coverage. We can find from almost transparent backgrounds, even others with a great coverage, capable of making tattoos, scars and other skin imperfections disappear. In this sense, it is important to choose the coverage with which we feel most comfortable. If you are looking for a natural makeup, you should choose a low or medium coverage.
The tools for a correct application
Getting the makeup base to blend into the skin perfectly so that it unifies the face and hides imperfections, without being noticed, also depends on the tools used for its application. Brushes, sponges, fingers… Make-up artist Cristina Lobato comments that «the perfect tool to apply foundation It depends on personal tastes and the coverage you want to obtain. In addition, two tools can be combined to make up different areas of the face. For example, brush on the T zone to give greater coverage and make up the rest of the face with a sponge for a more natural result ”.
In general, as he explains, the kabuk brushesi help to achieve good coverage and smooth, even skin. With the skunk brushes you get a translucent skin, ideal if you are looking for the ‘no makeup’. Sponges type Beauty Blender they are perfect to achieve a minimalist makeup.