Oculus is no longer Oculus. The Virtual Reality division of Meta (a company previously known as Facebook) has changed its name to Meta Quest, as announced by the firm itself through a publication on its social networks. “New name. Same mission », the brand has affirmed through Twitter.
The change, which follows the rebranding of the parent company last year to put an emphasis on developing the metaverse – that kind of new virtual world where we can meet friends or go to work – has not convinced some fans of the helmets. and Virtual Reality programs, who they have criticized that there is no different brand image.
“We understand that our community will miss the Oculus name, but change doesn’t always have to be a bad thing.
We hope our ambitions to help build the metaverse will be clearer under the new name,” Meta shared in response to complaints.
The announcement, however, is not new. Meta already shared its plans to rename Oculus in 2022 at the end of last year.. “When people buy our products, we want them to clearly understand that all of these devices come from Meta and amount to our vision of the metaverse,” Andrew Bosworth, CTO of Meta, said in a Facebook post.
The company shared its plans to focus on creating the metaverse in late October of last year. This virtual ecosystem is seen by CEO, Mark Zuckerberg, like the next chapter of the Internet. During the announcement, made last fall, the executive made it clear that the company, from then on, would be especially focused on the creation of the metaverse. More even than in the business of social networks.