French fashion brands: we show you the it-pieces of the brands to buy
The “French” cliché in fashion is well known – and has been fueled by both film and mainstream media (such as “Emily in Paris”) for years. But the look of a striped Breton top, bold loose hair, a basket bag dangling from her arm, and flat ballet flats don’t do justice to the complexity of French chic. What is true, however, is that an ever-expanding roster of French brands has changed the way we dress today – not just the big names, but smaller labels too, who are garnering an ever-growing following.
French fashion brands have become increasingly trendy in recent years
From more established names like Sandro and Maje to younger, Instagram-hyped labels like Elleme and MaisonCléo, the French fashion landscape has undeniably transformed over the past decade. While each brand brings its own take on the French look, it’s surprising that high basics are a recurring theme: from the sold-out oversized blazers at The Frankie Shop to the unisex shirts at Marie Marot. Today’s French girl dresses in different ways, contemporary yet timeless.
Read more: These are VOGUE editor Miriam Nehring’s favorite fashion brands for minimalist fashion.
French fashion brands: our top 10
Former journalist Gaelle Drevet opened The Frankie Shop in 2014, initially as a boutique on New York’s Lower East Side, offering a specially curated selection of emerging labels. In 2017, the brand then opened its second headquarters in Paris before finally launching its own ready-to-wear collection. The designs became an instant hit in the fashion world. Our favorite pieces are the “Gelso” blazer and the “Maesa” cargo pant.
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If you too are looking for that perfect classic shirt, French brand Marie Marot should probably be your first port of call. Button-down shirts inspired by menswear have recently been seen more and more by industry insiders and influencers. In short: safe wardrobe essentials that will stand the test of time.
