MMOpen Inside, a new way of seeing tennis in Madrid

Marta Maria de la Torre



Tennis is already underway at the Caja Mágica. Since last April 27, the Mutua Madrid Open reopened its doors two years later. After the suspension of the last edition, this season the best players in the world return to the Spanish capital to display their best tennis.

But we will not experience the tournament in the same way as other years. Given the exceptional situation that we are currently experiencing, the Mutua Madrid Open in collaboration with Orange has wanted to bring the tournament and its players as close as possible to the fans with the project MMOPEN Inside.

Since April 27, this project is allowing viewers to see everything that happens behind the scenes of the Mutua Madrid Open. For this, six cameras have been placed in different key points of the Magic Box with which the followers can see unpublished images from their homes.

One of the cameras will be placed in the Departure at the Manolo Santana Stadium, the central court of the Caja Mágica where the best tennis players such as Rafa Nadal, Simona Halep, Dominic Thiem or Petra Kvitova will face off. The second camera is located at the entry point, where you can see the arrival of the players to the facilities in official cars.

There will be two more cameras in the training tracks, where you can see the training of the best players, Nadal, Muguruza, Tsitsipas and Osaka. While the last camera will be placed in the walkway that connects the courts with the players’ area, where many tennis players with their respective teams usually pass.

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Six cameras with which viewers will have the opportunity to see what they could not see otherwise, to observe corners of the Magic Box that had never been shown.

In order to enjoy all the unreleased images that the six cameras will provide, fans will have to connect via the official app of the Mutua Madrid Open. Within the application, the user will have a panel with the six cameras with which they can choose which camera to view.

In addition, all the cameras will be recording from the beginning of the day until the end, so that the spectators will be able to follow the movements of the tennis players in detail during a full day.

With this initiative promoted by Orange, the Mutua Madrid Open becomes the first major ATP tournament to bring all the corners of the Caja Mágica to the fans’ homes.

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