The 12 Best Asian-Owned Hair Care Brands 2022 for Shinier, Smoother, and Healthier Hair | Fable & Mane, Squigs, Emi Jay


May marks Asian American and Pacific Islander (AAPI) Heritage Month and is a reminder to appreciate, celebrate, and support the diverse history and culture these communities bring to the table—and even to the shelves of our favorite stores.

So many trends – in beauty and beyond – can be traced back to their roots in China, Japan, Korea, India and all sorts of diasporas. Viral themes such as glass skin, Aryuvedic skin care, hair oils and meditation all originate in the Asian community and continue to influence our daily lives and practices. Not to mention that many popular ingredients like snow agaric, rice, ginseng and silk have been deeply rooted in Asian culture for centuries.

When it comes to hair, there are a growing number of Asian-owned brands that are making heads turn for their creative products. Take chunks for example. You may have seen the Seattle, Washington-based line of quirky, colorful hair accessories founded by Korean Tiffany Ju as you scrolled through your Instagram feed. The brand started in Yu’s basement in 2019 with a clear goal: create transparency and dispel the negative stereotypes surrounding “Made in China” (more on this brand in a moment).

We have come a long way in recognizing the value and importance of Asian heritage and culture, but there is still work to be done. For centuries (and even more so in the last two years), we have been unable to ignore the racial discrimination that has surrounded the AAPI community.

Joining communities making change, donating to mission-driven organizations and shopping with Asian brands are just a few of the many ways to show your support this month and always. If it’s the latter, read on to discover and support 12 Asian-owned hair brands we just can’t get enough of.

All products featured on Allure are independently selected by our editors. However, if you purchase something through our retail links, we may earn an affiliate commission.

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