The American beauty industry would not be what it is today without the influence of Asian skincare. Without brands like amorepacific, Shiseidoand Innisfree, we hadn’t witnessed the meteoric rise of Korean skincare and Japanese beauty here in the US. But more importantly, we must give credit to the influential Asians and Asian Americans who share their in-depth knowledge, cultures and visions through blogs, YouTube, Instagram and so many other platforms. Without them, much of the American population wouldn’t have embraced sheet masks, cleansing balms (let alone the double cleanse method), and plumping foundations into their routines as readily.
Perhaps the best news is that many of these celebrities (like Charlotte Cho and Priscilla Tsai) have started their own skincare companies to expand what it means to be an Asian-owned beauty brand. They have literally translated their unique experiences and upbringing into effective, effective and trusted products that replenish moisture levels, nourish your skin barrier and take you one step closer to achieving healthy, glass-like skin.
To celebrate the contributions Asian entrepreneurs and beauty professionals have made to the skincare industry, we feature some of our favorite Asian-owned skincare brands, products and founders who deserve your support every day. Without further ado, here are 18 brands that are definitely worth buying, following, and stepping up.
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