The 50 most wanted towns in Spain in 2020, province by province

ABC Travel



The year that has ended has been as terrible for tourism as we all know. However, some towns have benefited from the inability to travel far to attract reservations, in most cases from residents of their own autonomous community. Many people from Madrid -for example- have rediscovered their mountains in recent months. Perhaps because of this search for open air in nearby areas, the communities with the most demand in 2020 -according to Clubrural data- have been the largest or the most inhabited, such as Catalonia (19.08%), Andalusia (13.88% ), Madrid (13.15%), Castilla y León (12.44%) and Castilla La Mancha (8.66%).

The ten most wanted towns Throughout 2020, according to the same source, they were, in this order, Mataelpino (Madrid), Robledo de Chavela (Madrid), Cangas de Onís (Asturias), Cazorla (Jaén), El Berrueco (Madrid), Yeste (Albacete ), Navaluenga (Ávila), Sant Pere de Vilamajor (Barcelona), Burgohondo (Ávila) and Arcos de la Frontera (Cádiz).

These are the towns that have been most successful in the last year, province by province. The most sought after on the Clubrural website, which are also the ones that have received the most reservation requests, in many cases used as bases of operations to discover nearby areas of interest.

The 50 capitals of rural tourism in Spain, according to data from Clubrural


In Andalusia, the municipality that has received the most visits in 2020 has been Cazorla (Jaén), in front of Arcos de la Frontera (Cádiz) Y Riogordo (Málaga). In the region of the Alpujarra Granadina, Órgiva (Granada) has been the favorite. On the other hand, Abrucena (Almería) it sets a trend in its territory and has been preferred by ski lovers due to its proximity to Sierra Nevada. Priego de Córdoba (Córdoba), known as ‘the city of water’ for its multiple springs, it has been the most visited in the land of Cordoba. The municipalities of Aracena (Huelva) Y Las Navas de la Concepción (Seville).


Jaca (Huesca) It has been the favorite of travelers for its important modernist heritage and, of course, for its location for routes through the Aragonese Pyrenees. For its part, Bronchales (Teruel) Y Elbow (Zaragoza) They have perhaps stood out as an option for relaxation and isolation in one of the areas with the lowest demographic density in the country. Bronchales had 443 inhabitants in 2018; Elbow, 198.


Asturias is always one of the top rural tourism communities. Many of their towns are often featured on lists like this each year. On this occasion, the winner was Cangas de Onís, closely followed by Llanes or Cangas de Narcea.


In Cantabria, the town with the most visitors for the second consecutive year has been Santillana del Mar (Cantabria). Its proximity to the Altamira Caves, its beaches and its beautiful stone streets with houses of traditional architecture have made hundreds of travelers fall in love.

Castilla la Mancha

The municipality of Yeste (Albacete), belonging to the Sierra de Segura, has been the most visited in this community. In the Campo de Montiel region, Ruidera (Ciudad Real) it is best known for its spectacular natural lagoons. In the case of El Toboso (Toledo), its success is due to being the town of Dulcinea del Toboso, which appears in the work of Cervantes and is part of the Route of Don Quixote. Other favorite peoples have been Boniches (Cuenca) Y Valdenoches (Guadalajara).

Castile and Leon

In addition to being the community with the most rural accommodations, Castilla y León also has some of the municipalities with the highest demand. It is the case of Navaluenga (Avila), which this year has become the most visited town in the community ahead of Ortigosa del Monte (Segovia), Candelario (Salamanca), Aguilar de Campo (Palencia) The Soto de Sajambre (León), who have been the favorites of their province. In Burgos the winner has been Villadiego (Burgos), where there is a district called Villalibado, which was abandoned and recovered years later thanks to a rural tourism project promoted by a family and which now welcomes a significant number of tourists each year. In the rest of the provinces they stand out San Leonardeo de Yagüe (Soria), Villabáñez (Valladolid) and Pereruela (Zamora).


The town with the most visitors in Catalonia is Sant Pere de Vilamajor (Barcelona), which occupies the tenth position in the national ranking of municipalities. The town of Sils (Gerona) -in the region of La Selva- also stands out in the searches of 2020. For its part, the town of Tavascán (Lleida), located in the Catalan Pyrenees, and the municipality of Deltebre (Tarragona) and its wonderful natural landscape are the favorites of its province.

Madrid’s community

In the capital the municipality of Mataelpino (Madrid), located at the foot of the Sierra de Guadarrama, has become the most sought after town (and with the most reservations) in 2020 at the national level, full of Madrilenians in search of the great outdoors and mountain bike routes in a good year for rural tourism in this Community.

Valencian Community

Denia (Alicante) tops the ranking in this Community. They have also been selected as the towns most in demand by travelers Sierra Engarcerán (Castellón) and Bicorp (Valencia).


On this occasion the town of Monesterio (Badajoz) Y Jarandilla de la Vera (Cáceres) have been the most visited of 2020.


In Galicia, travelers have stayed with Sanxenxo (Pontevedra), A Fonsagrada (Lugo), Rianxo (A Coruña) and A Pobra de Trives (Ourense), in this order.

Balearic Islands

Of all the places in the Balearic Islands, tourists are left with Manacor (Palma de Mallorca), a town located in Levante Mallorquín where you can find some of the best beaches on the island such as Cala Mandía.

Canary Islands

Las Palmas de Gran Canaria and Arico (Santa Cruz de Tenerife) are the municipalities chosen by most travelers to enjoy a few days on the islands.

The Rioja

In the Riojan community, the municipality of Enciso, which houses the most important paleontological center in the country, has been the most visited in 2020.


In the Salazar Valley you will find Ochagavía (Navarra), a town with just 500 inhabitants surrounded by the Irati Forest that has become a favorite of tourists who visit this province.

Basque Country

The beaches of the Basque Country are one of the most important tourist attractions in the community. An example of this is Deba (Guipúzcoa) and its beautiful landscape of sea and mountains. Other inland municipalities with the highest demand are Aiara (Álava) and Carranza (Vizcaya).

Murcia region

It has surely been the Castle of Benizar, located on a hill, together with the remains of rock art declared a World Heritage Site by UNESCO, which have turned Moratalla in the most visited town in the Region of Murcia.

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