the keys to the colorful print that conquers young people and “royals”

Marta Benayas AlamosMarta Benayas Alamos



Predicting trends in fashion is a complex process that reflects both the sociological and creative changes of the moment, but if you look back you see that is cyclical and that everything that one day became popular, probably will resurface years – or even decades – later.

Among all this medley of trends, year after year some manage to make a clear niche by breaking with preconceptions. This is the case of tie-dye, a pattern that a priori may be too informal for everyday looks but nevertheless has established itself as the favorite of a wide audience with very different tastes.

A trend that reinvents itself year after year

The beginnings of this fashion date back to 1969, when hippies sought at all costs to express their freedom and escape from strict social norms through clothing that was inspired by psychedelic culture with some African touches. What was initially considered a ode to imperfection and individualism, little by little a niche was made in the industry, entering the catwalks for the first time in the 1980s.

On the left, at the Alexnder McQueen Spring - Summer 2019 Fashion Show;  on the right, the Dior proposal
On the left, at the Alexnder McQueen Spring – Summer 2019 Fashion Show; on the right, the Dior proposal – © Gtres

In the spring-summer of 2019 he returned stepping hard from the hand of firms as diverse as Stella McCartney, Prada, MSGM o Dior, who knew how to integrate it into their collections so that each one of them gave off a completely different style.

That versatility is also the key that has made that since that moment it has continued to grow and that it is seen from famous as the Hadid sisters, Kendall Jenner, Kaia Gerber to a large cast of influencers from all over the world led by Chiara Ferragni, Dulceida, Laura Escanes, Alba Díaz or Thora Valdimars.

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Chuara Ferragni or Alba Díaz use this print a lot
Chuara Ferragni or Alba Díaz use this print a lot – © Instagram: @chiaraferragni / @albadiazmartin

Even Pauline Ducruet, daughter of Estefanía de Monaco, and Queen Letizia they have dared to wear tye-dye print garments on more than one occasion, masterfully demonstrating that it can be adapted to the most formal situations and that it brings modernity and freshness in all kinds of situations.

It is presented as one of the prevailing trends in the coming months
It is presented as one of the prevailing trends in the coming months – © Instagram: @vernoicaferraro

How stylists advise wearing it

This colorful print adapts depending on the way it is presented: if it is in small doses through an embroidery, button or other minor detail, or if, on the contrary, it permeates an entire look. This is how experts such as Jesús Reyes, stylist and CEO of CoolHunting Madrid Comunicación, who thinks that it has increased its appearance in recent months as a micro trend and that it will also be present this year in wardrobes and outfits.

«Signatures like Loewe, Scandal54 and Zara they confirm it, ”he says. From your point of view, Although it is a pattern that brightens up any style, it is not always easy to wear, so thatpropose two options that never fail: «choose a single tie-dye garment (shirt or trousers, for example) in warm and soft tones and mix it with an outfit that suits your style and in terracotta colors, off-white, brown or mint green and gold accessories ».

The second premise consists of choose a tie-dye in bright, vibrant colors to configure a look as “cool” as possible. “Wear it with other navy-style garments, in navy or night blue tones and others in nuclear white and combine it with accessories in silver or multicolored tones,” he advises.

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The Hadid sisters are exert in wearing it
The Hadid sisters are exert in wearing it – © Gtres

For his part, the stylist Víctor Blanco, creator of the looks of celebrities such as Sara Cabonero, Nieves Álvarez or Ester Exposito, proposes to take it in its sportiest version, in informal garments such as a tracksuit or a “crop top” combined with high-waisted jeans. «Alberta Ferretti He has reinvented it in a very original way in his overalls, making the tie-dye only in some parts of the garment such as the knee or the thighs, which I find more original, “he says.

The expert considers that in T-shirt or shirt format too much has been exploited and that the most appropriate version now would be in total look with a tracksuit, accompanied by white sneakers to highlight the set. «When choosing it, I advise you to opt for a palette that is consistent with our skin and hair tone and to which we know how to give it a little life with the accessories », he concludes.

On Instagram it is a trend that triumphs
On Instagram it is a trend that triumphs – © Instagram: @kyliejenner / @thora_valdimars

In these times, in which fashion is created faster than markets can assimilate and more stylistic trends coexist than ever, if you want to make a difference with this “print” you have to learn to integrate it in a balanced way in which the essence of each one is not lost. And it is not necessary to forget that in the naturalness is the good taste.

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