this is how Google will change in the coming months


Jon Oleaga




Google has announced new updates during its Search On event aimed at enriching the platform. The event has been especially focused on how technology is incorporating more artificial intelligence to its flagship product: the seeker. Some of the news shared we already knew from other presentations, such as Google I / O, but others have been more unexpected.

Among the latter, we find the incorporation of a new search result category, its name is’Things to know‘(‘ Know more ‘, in Spanish). What it will do is extend the content of our search and delve into the subject in question. For example, in a search for acrylic paint Google will show more related information, such as application step by step, styles, tips or how to clean, based on content and searches that other users have previously done.

So the user can refine their searches
So the user can refine their searches – Google

Second, exploring these ideas further also shows results that offer related topics, from a broader spectrum. For example, when searching for ‘acrylic paint’ again, it could tell us where to study new techniques or famous works, giving us more options to choose from if we want to continue exploring the theme. We will see the same functionality when opening a video and viewing it, it will also show content related to the subject of the video.

The third change will probably be the one with the most immediate impact, which will be in the design. So far the search results have not changed much, they have been 10 results for many years where the most visual could be a thumbnail of a video. On the other hand, web results only consist of text. The platform has gone from showing three links to more than 100 in each search, but the visual aspect was very neglected.

In this new, much more attractive design, large images and videos will be displayed interspersed with the text, almost as if it were the cover of a digital newspaper. Until now, web pages did not have to bother much about audiovisual content in search results, now Google is clearly going to give preference to pages with quality photos and videos that accompany the texts. In addition, they will facilitate the way of zooming in on images, especially on touch screens.

This is how the search results will be displayed on the screen
This is how the search results will be displayed on the screen

The technology behind all these changes is MUM, or the Unified Multitasking Model. Under this complicated name hides the artificial intelligence technology that allows you to search in another way. For example, we could search as usual, using text, click on an image, and then do another text search within the image to find an element within the image. For this reason, the search will be multimodal, that is, it will not only occur in text, but also on photo or video.

These changes will begin to be implemented in the next two months in beta form, and probably at the beginning of next year they will be extended to the whole world.

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