Zara launches a collection for brides with dresses and accessories

Maria I. Ortiz

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Silk wedding dress from Zara (€ 129)
Silk wedding dress from Zara (€ 129)

Silk and lace wedding dresses, pajamas and satin lingerie, hair accessories … Zara launches into the universe of bridal fashion, joining the trends of ‘low cost’ wedding dresses and exploring one of the few areas that the flagship of Amancio Ortega.

After launching its first makeup line a few weeks ago, including stationery accessories and pet products, among others; now, the textile giant is entering the bridal universe with a proposal that flees from conventional patterns and opts for a vintage aesthetic with romantic airs.

Zara’s bridal collection

Some of the wedding dresses from the new Zara collection (between € 79.95 and € 99.95)
Some of the wedding dresses from the new Zara collection (between € 79.95 and € 99.95)

The proposal stars it various lingerie dresses in ivory color, in different versions, from maxi to mini, made of silk and lace. These are the two star pieces of the collection, which also include satin pajamas, silk robes and various lingerie items ideal to complete the bridal look. Among the accessories, there is no shortage of headbands, silk scarves or a satin garment bag in the same hue as the rest of the collection.

Lingerie set from the Zara bridal collection
Lingerie set from the Zara bridal collection

Unconventional dress, for daring brides who want to go out of the way and opt for a daring and sophisticated styling. With designs whose prices range between 79,95€ and the 129€.

This is the first time that Zara launched a collection of wedding dresses. A bet that comes at a time of transformation in the bridal sector and the aesthetics of new brides, who are increasingly opting for comfortable, timeless and mainly versatile designs to wear on this great day.

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